How to attract clients to a hairdresser - effective options for advertising hairdressing services on the Internet

Recently, for the majority of beauty masters, the question of how to expand their client base and increase permanent earnings has become an acute question. And, if you are a novice hairdresser, the information that we will tell you will be very useful for you. Today we will talk about how the representatives of the beauty industry can attract new clients.

Briefly about the profession

The emergence of such a profession as "hairdresser" happened in the distant past. Hairdressers began their activity in ancient Greece. However, at that time, representatives of this profession not only cut people, but could also provide medical services. However, a little later they lost this part of their activity due to a lack of the necessary knowledge. From the beginning of the 18th century, hairdressers began to depreciate, in connection with which their activities practically ceased. But in the 19th century, a special school for this profession was opened in Britain, after which hairdressers returned to their former popularity.

Today, hairdressers of a wide profile are considered especially in demand. Such specialists know how not only to do haircuts, but also dye their hair, weave braids and extensions, do styling.

It should be noted that the profession of a hairdresser is suitable only for those people who are distinguished by physical endurance. The thing is that hairdressers spend most of their working time on their feet, which is why they often suffer from vascular diseases. Also, this profession is not suitable for allergy sufferers due to the use of chemicals that are used in coloring, curling and hair care products.

How to start working as a hairdresser?

How can a beginner get started in this profession? Naturally, first you need to do the "hand position", gain experience. Usually, it is difficult for a novice master to get into a prestigious class salon, but he will be easily taken to an economy institution. However, this has a big advantage - in such places there is usually a large flow, which allows you to gain the necessary experience.

Advertising of hairdressing services on the Internet

In addition to word of mouth, you can advertise your services on the Internet. According to statistics, people very often look for information about:

  • men's and women's haircuts;
  • staining, including complex;
  • hair extensions;
  • visiting hairdressers for weddings and events;
  • children's haircuts;
  • haircuts of the elderly with the possibility of leaving the house.

Nevertheless, in order for your page to be noticed among other profiles on the Internet, you need to be able to present yourself correctly.

Finding the first clients

The tools necessary for work have been bought and sharpened, now it's time to attract customers using the global network. It is immediately necessary to decide how it will be more convenient to work - in a home studio, on the road, or in a salon. You can also combine several options. If you choose to work from home, arrange for a separate room for hairdressing.

Advertisements on service aggregators

To create a good and competitive website, you need money, so at the initial stage it is better to spend time creating personal pages and designing ads on beauty aggregators. In this case, the page is created very quickly, and you do not need to pay for a domain or for the services of web designers.

Among the popular ad aggregators are Profi, Barb.ru, Youdo, Zoon. Before registering, find out about the conditions and cost of placement. Some of them, for example, barb.ru, provide free registration, and in order for an ad to rise above others in the listing of hairdressers, you need to fill out your profile well or use paid advertising.

To make the profile visible, you need to publish a photo of your work, tell about the services that you provide. You also need to indicate the price list for services and numbers by which you can be contacted.

Groups in social networks

Social media groups are an alternative to sites. For quick distribution, ask friends to join groups. You can also purchase advertising from agencies that are involved in promotion and promotion. If you seriously decide to start creating a group, it is better to contact a profile optimization specialist.

Personal profile in social networks

In the modern world, a hairdresser must actively use social networks. To promote yourself on social networks, you must:

  • put hashtags by which people can find your work;
  • use mass following - mass subscription;
  • use mass-like - like photos of potential customers to attract attention;
  • hold contests, in which your services will be prizes.

Creating your own Youtube channel

Do not be intimidated by the complexities of technical channel setup - this is a problem for many beginners. Another psychological point - you need to learn not to be afraid of the camera.

Once the topic of the channel is selected, follow the rules:

  • Create a clear content plan with video ideas
  • set up your channel correctly;
  • create an attractive intro for the opening of your videos;
  • learn the basics of editing and create a video;
  • upload video content to the channel;
  • follow trends and popularity.

You can also additionally study the methods of promotion on YouTube on a paid and free basis.

Channel monetization is an important thing. A common mistake is the belief that earnings will come when the channel is well promoted. This is fundamentally a misconception: remember that the more revenue the channel brings, the more motivation you will have to create quality content.

How to properly promote services on Instagram

There are five main methods to quickly promote your Instagram account.

Subscriptions. You need to subscribe to your potential customers, focusing on the target audience. This will help draw attention to your profile.

Likes. Like those photos that fit your theme.

Comments. Do not mindlessly spam comments on all pages. However, the original comment can attract people to your page, after which they can subscribe.

Hashtags. They exist so that users outside of your followers can be redirected to your profile.

Advertising on a paid basis. With inline ads, your posts will be visible to many users in your region. Promotion specialists can help you set up your ads.

Drawing up a quality portfolio

Creating a beautiful portfolio for a hairdresser is half the battle to attract a client base.

If you decide to advertise your services online, it makes sense to host a digital portfolio option. To make a good portfolio, follow our guidelines:

  • Choose the main direction. Each hairdresser is a master of a particular service. Find out what you do best - doing hairstyles for events, getting haircuts, creating beautiful colors or extending hair, braiding afro braids and dreadlocks.
  • Choose the best works. Based on the main topic, select 20 works in the area. Note that for this you need to take a good quality photo. Do not forget to fix the haircut before and after, change the angles.
  • Create an attractive portfolio design.
  • Submit your portfolio online.
  • It is necessary to place only your work in the portfolio, so as not to get into an uncomfortable situation.

Summing up

Despite the fact that the above points seem difficult, it is enough to adhere to simple recommendations, and then even a beginner will be able to find their clients. Of course, do not forget that online promotion is one of the main advertising tools today.Gain experience, improve, attend refresher courses, and then you will have satisfied regular customers.

Published in the section: Hair cutting and styling / Comments: 0
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