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Keratin hair straightening. Description, pros and cons of the procedure

Today, there is just a real boom in hair products with keratin: shampoos, conditioners, masks, leave-in products and of course keratin hair straightening... And this is not surprising, because keratin has unique properties to restore hair from the inside, but for this, the products must be of high quality and professional.

Keratin is the base of our hair, or rather a kind of protein, which contains an amino acid that is responsible for the elasticity, smoothness and health of hair. If the body cannot independently synthesize the required amount of keratin, it is imperative to adjust your diet, include daily foods rich in animal protein, and vitamins of group B (B6) and a number of microelements (silicon, magnesium, nitrogen, sulfur, selenium). All of these important vitamins and minerals can be obtained from food, it is from the products that they are absorbed best.

And keratin straightening promises well-groomed, soft, smooth, elastic and shiny hair after just one procedure and for a long time. Well, how can this not interest a modern girl? After all, with our hair we emphasize our uniqueness, beauty and our daily image.

The keratin trend began about five to six years ago in Brazil, thanks to the Brazilian hair straightening technique, which used keratin as one of its main ingredients. Therefore, sometimes keratinization is also called Brazilian hair straightening.

The essence of the keratinization procedure or keratin straightening is that keratin (liquid) penetrates deep into each hair and fills damaged areas, cracks, and under the influence of heat it acquires elasticity and becomes a protective layer for each hair to the very ends.

Stages of carrying out keratin hair straightening

Keratin hair straightening is more often done by girls with curly, unruly and porous hair, but even those with naturally straight hair can also do this procedure, because keratin primarily restores hair, makes it more elastic and shiny, straightening is an addition.

If you decide to do keratin hair straightening, then be sure to go to a good salon, to an experienced, qualified master, where they use high-quality raw materials. At least the first few times to learn the essence of the procedure, and then you can try to do it at home, but I still do not recommend it.

The whole procedure depends entirely on the master and the quality of the keratin!

Stage 1. The master, based on the type of hair and, of course, on their condition, selects the appropriate composition. It is very important to do everything in the correct dosage and then this procedure will have a healing effect on the hair (it is quite difficult to do this at home). It is necessary to use the products in strict accordance with the instructions. It is precisely the strict implementation of the instructions that will allow keratin to penetrate deep into the hair structure and have the proper effect.

Stage 2. The master combes the hair and prepares it for a thorough cleansing using a special deep cleansing shampoo. The shampoo deeply cleanses the hair from various impurities (styling products, silicones, sebum, dust and other impurities), then they are well filled with keratin.

Stage 3. Then the hair is dried a little with a hairdryer and keratin is applied. It is important to carefully distribute the product along the entire length, since smoothing of the hair in all areas depends on it. Be sure to make sure that the mixture does not touch the hair roots. After a while, the hair is dried with a hairdryer until it dries completely.

Stage 4. Then the hair is divided into zones and small strands are taken and carefully straightened with an iron (for different keratin, the temperature can be different from 180-200 to 230 degrees), this is necessary in order to seal the keratin inside the hair. After the procedure, all hair scales are completely closed and fit tightly to each other, as a result, the hair looks elastic, manageable, shiny and well-groomed.

The smell during the procedure is tolerable, but the eyes begin to water a little, I recommend that as soon as you feel a slight burning sensation in your eyes, just close them.

If everything is done correctly, then the result will not keep you waiting: the hair will be soft, one might even say "alive", smooth, elastic, shiny, weighted. Keratin hair straightening has cumulative effect.

How to care for hair after keratin straightening

The effect of the procedure remains from 3 to 6 months and therefore it is very important to properly care for your hair after keratin straightening, so that the result will please you as long as possible.

Some formulations allow you to wash your hair immediately after the procedure, and some recommend refraining from washing your hair for three days and not pinning it with hairpins, rubber bands so that there are no creases.

Choose a gentle, sulfate-free care!

Some manufacturers definitely recommend a special keratin shampoo and conditioner, which will provide a prolonged effect of keratin straightening.

Shampoo. It is imperative to choose a sulphate-free shampoo, so the effect of the procedure will last much longer.

Conditioner and mask. Despite the fact that the hair looks, one might even say perfect, care is needed as always. That is, after each wash, apply a conditioner or mask, preferably more natural formulations.

Indelible products. Oils, fluids, crystals are also needed by the hair for extra care and external shine.

Pros and cons of keratin hair straightening

Immediate effect, that is, perfectly straight hair you get immediately after the procedure and the effect lasts from three to six months (with proper care).
Hair is perfectly straight, soft, elastic and incredibly shiny ... and so on for several months. And besides, in rain or wet weather, hair still looks perfect.
Hair is easy to comb and does not electrify; for owners of unruly hair, this is just a godsend.
Keratin straightening has a cumulative effect, with each procedure the result will last longer.
Keratin straightening can be done on both dyed and unpainted hair. You can dye your hair immediately before the procedure, or 1-2 weeks after.
After keratin straightening, you can safely style and even curl your hair, they are easy to style. Drying and styling your hair takes much less time.

There are also disadvantages to this procedure:

The downside is that volume is removed, because porous hair looks voluminous, and after the procedure, the hair looks smooth and manageable, but many people note that after several shampooing times, the volume returns a little.
Keratin straightening is not suitable for girls with very thin hair, because after the procedure they will look even thinner.
Many girls note that after the procedure, the hair needs more frequent washing than before keratin straightening.
During the procedure, when the keratin is sealed with an iron, the keratin composition can hurt the eyes a little and the smell is not pleasant.
Some manufacturers use formaldehyde in straightening formulations, which is considered a carcinogen and can be dangerous, its share should not exceed 0.2%. So choose your keratin brand very carefully. Formaldehyde is used in cheaper products, mostly made in Brazil. Formaldehyde is a chemical that, when exposed to hair for a long time, can adversely affect hair condition and the general condition of the body.

Keratin straightening is suitable:

if the hair is split and not only at the ends, but also along the length of the hair, it looks dull, lifeless and brittle;
if you are the owner of curly or curly hair, and want to have perfectly straight;
if the hair is frizzy and reacts sharply to wet weather;
if you are worn out every day to style your hair with a hairdryer and an iron.

Contraindications to the procedure:

pregnancy and breastfeeding;
scalp damage (sores) or scalp that is too sensitive;
diseases of the scalp;
hair loss (any type of alopecia).

Types of keratin for hair

Cadiveu Professional
Keratin Research (USA)
Global Keratin Hair (USA)
Keratin Complex Therapy (USA)
Brazilian Blowout (USA)
HONMATOKYO
Brazilian Keratine Treatment
Cadiveu Brasil Cacau (Brazil)
Cocochoco (Israel)
Natura Keratin
Nanokeratin

The key to high-quality keratin hair straightening: you need to find a qualified, experienced master who works with high-quality keratin, a proven brand and will not regret the composition, but will apply a sufficient amount. A professional iron that seals the keratin, and does not stroke the hair and all the keratin will be washed off after several washes of the hair and, of course, special care after the procedure.